Collection of Katyusha vodkas

Katyusha vodka has been playing with the consumer on the market since 2006. Katyusha embodies two important distinguishing features of Russia — authentic Russian vodka and beauty of Russian women. It is elegant and saturated, soft and bright, hearty and ardent in other words — Authentic Russian!

The KiN vodka production was founded back in 1990. At the first time mainly Russkaya vodka was produced, later the recipe of Vecherka vodka was developed, then Vecherniy Arbat and at the end of 1998 the first production run of Matrioshka vodka was produced. The main target in the development of the strategy in 2006–2008 was consolidation of the vodka production status in the frames of the KiN Group that was the reason of the new trademark appearance — Katyusha vodka.

Logical, at the first sight, slogan, corresponding to the image of Katyusha vodka — “Embellishment of gentlemen's company!” — does not restrict the audience of the product.

Preliminary consumer opinion test based on the Sensor laboratory of the KiN Group showed that Katyusha vodka is interesting to both men with good sense of humor, ready for provocation and to women, who can drink a short of vodka at dinner without embarrassment and easily except presence of “another woman” at table!

Consumption patterns for Katyusha vodka are absolutely various: loud bachelor parties, hearty chats with friends, friendly dinners, fishing and barbeque.

Potential Katyusha vodka consumers buy vodka not rarely than once a week, consume strong alcohol not rarely than twice a week, notably mainly at home and more rarely in bars and restaurants.

Katyusha vodka is at the upper level of the middle price segment.

Katyusha turns to people who look at life with humor, inviting them to enjoy life “on a big scale, in the Russian way!”. Erotic element is typical of any beauty, tracery on the bottle, a cap with ear-flaps and playful boots emphasize authentic Russian origin of the product, thus supporting the concept “Only vodka from Russia is genuine Russian vodka!”.

In 2008 according to the result of the research of consumer perception of Katyusha vodka based on the Sensor laboratory of the KiN Group, there was taken a decision on slight rebranding of the trademark. As a result of the rebranding the face of the brand — the girl Katyusha — became more tender and womanly, and labels acquired deep colors, reflecting tasting notes of Katyusha vodka.

In addition in 2008 the range of Katyusha vodka was enlarged by two new flavors: Katyusha classical and Katyusha Ashberry and Haw.

Quality guarantee
Katyusha vodka, for the purpose of protection from counterfeit and quality guarantee preservation, is completed by the cap, produced in Spain under the special order, made of metalized food grade plastic with protecting red ring, warning the consumer about integrity of the packaging.

Ecological characteristics
Katyusha vodka has Ecological Certificate of the International Ecological Fund, confirming its naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis.