KiN Group Responsibility

Alcoholic industry is often referred to as one of the most ambiguous in the food-processing industry. No wonder that its history has been developing so dramatically in our country. In certain periods they even tried to destroy it, throughout the whole country (at that time — the USSR) the most valuable vineyards were cut down, the oldest alcoholic enterprises were closed. Some people had rather inconsistent ideas about the industry, however, strong alcohol drinks form a solid and important part of the Russian history, culture and economy.

The KiN Group fully realizes that the potential and future of the nation depends on the culture level of the society and accordingly on implementation of the culture of drinking. As a socially responsible company, the KiN Group carried out many Russian and international projects aimed at popularizing the practice of the right alcohol consumption, the basics of tasting, national feast traditions, and the history of alcohol drinks.

Within the frame of the program “Development of the drinking culture in Russia” the KiN Group has carried out many projects in Russia and internationally, which popularize practice of the right alcohol consumption, the basics of tasting, national feast traditions, and the history of alcohol drinks. The KiN Group is the only Russian producer, an Associative Member of the IBA (the International Bartenders’ Association) and a constant partner of the Russian Bartenders’ Association (B.A.R.). The company is engaged in developing cultural and educational programs for bartenders, organizing competitions and master-classes in bartender art, and publishing popular and educational literature.

Within the frames of the project “Walking along the Old Town” the KiN Group restored a number of old photos of Moscow that it found in the archives, which laid the basis of a large-scale photo-exhibition with the same name. For many years the KiN Group has been supporting the glorified Russian chamber orchestra Soloists of Moscow under the direction of  Y. Bashmet. In cooperation with the Fund of Smoktunovsky the KiN Group participated in many charitable actions.

In November 2008, the KiN Group proceeded to implementation of a new project “Know your limits!” aimed at propagation of moderate alcohol consumption among the Russian youth. The KiN Group as a socially responsible company understands that the health of the nation, its potential and future in many respects depends on the cultural level in terms of alcohol consumption.